Cofounder & Head of Product · 2014 — 2016
SproutUp
SproutUp was an influencer-marketing marketplace I cofounded — connecting brands with YouTube and Instagram creators to produce authentic product photos and videos. Two-sided by design: a creator experience and a brand experience, plus the physical brand touches that made it feel real.
For content creators
Discover campaigns from brands like Boosted, Parrot, and Nest; pitch with a personal proposal, get hired, submit content, and get paid.
For brands
Find and hire the right creators, manage campaigns end to end, and read performance back in a plain-language Q&A report.
Beyond the screen
Custom branded coasters in every shipment and printed business cards — the brand beyond the product.
Style guide
A living style guide, authored in Less, to tighten the designer–engineer loop.