Tao Ni
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    • Google
    • Salesforce Analytics
    • LimeBike
    • SproutUp
    • LivingSocial
    • MicroStrategy
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Lime

Lime is a Bay Area startup that offers the scooter and bike sharing service. It is the faster, smarter, and more affordable way to get around. It's dead simple to use. Once you download the app, just find a scooter or bike nearby, scan the QR code to unlock it, and ride to your destination. When you are done, lock it and leave.

I am one of the first two designers at Lime. Along with the founding team, we built and launched the very original Lime app to iOS and Android.

Overview

Our goal is to make the bike riding extremely simple and smooth for the riders. The essential experience boils down to four steps as illustrated below. 
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To achieve this, though, it took us numerous iterations. Like an example below:
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Onboarding

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Riding

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Credit

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  • About
  • Works
    • Google
    • Salesforce Analytics
    • LimeBike
    • SproutUp
    • LivingSocial
    • MicroStrategy
  • Books
  • For Sale (testing only)
  • Contact (testing only)