Make customers happy? Start small.
I will just share the original order confirmation email from CD Baby. You will get it. It's self-explanatory.
Thanks for your order with CD Baby!
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh...
We miss you already. We’ll be right here at www.cdbaby.com patiently awaiting your return.
Was the product you received defective or damaged? Check out our Return Policy.
All your friends at CD Baby
Sell your music on CD Baby and in stores worldwide
Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow. A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing. Our world-renowned packing specialist lit a local artisan candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy. We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day.
We hope you had a wonderful time shopping at CD Baby. In commemoration, we have placed your picture on our wall as “Customer of the Year.” We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!
Thank you, thank you, thank you!
Sigh...
We miss you already. We’ll be right here at www.cdbaby.com patiently awaiting your return.
Was the product you received defective or damaged? Check out our Return Policy.
All your friends at CD Baby
Sell your music on CD Baby and in stores worldwide
What do you think? Isn't it the coolest order confirmation email you've ever seen? Derek Sivers (who founded CD Baby) said he spent about 20 minutes changing the original robotic email to this one. Well, seems like a trivial effort but guess what happened? Customers started to respond to this email – have you responded to any order confirmation ever? I haven't. They started to pass it around to others, telling their friends "hey, this CD Baby thing is cool!". Thousands of blogs reposted this email.
Word of mouth! Viral!! Isn't it every company aspires to, and spends $$$ on? Turns out that sometimes, we just do little things that make customers smile. When people smile, they are happy. When they are happy, they'd like to pass happiness around. And it doesn't necessarily cost $$$ – like, 20 minutes on revising an email, or $2 on sending a postcard.
Word of mouth! Viral!! Isn't it every company aspires to, and spends $$$ on? Turns out that sometimes, we just do little things that make customers smile. When people smile, they are happy. When they are happy, they'd like to pass happiness around. And it doesn't necessarily cost $$$ – like, 20 minutes on revising an email, or $2 on sending a postcard.
